How Big of a Role Will AR Play at Star Wars Land? It's also on-brand in terms of the current rides at the park, which include a Toy Story ride through game that veers into the mixed reality category, which you can check out in the video below:ĭisney Has Figured Out How to Make AR Content React to Real-World Obstacles When you walk into Cars Land, you feel you're in Radiator Springs because of what we've built - not only the attention to the detail, but the scale. What we create is an experience that is real. AR is more in line with the experience Disney aims to give to customers at their park, as Iger explained: While a headset would still be required, these attractions would focus on the blend of the physical and digital, rather than creating a virtual world. Thursday, Iger spoke at a USC Marashall and Annenberg event, and sounded excited about the possibility of AR within ride attraction. While Knott's Berry Farm, why-hasn't-this-chain-shut-down-yet Sea World (seriously, RIP Tillikum), and Six Flags have all invested in VR to help spice up their parks in this theme park depression period, Iger has " ordered his team not to even think about it." Iger instead is very much onboard the Augmented Reality (AR) train. Disney Chairman and CEO Bob Iger has out and out rejected Virtual Reality (VR) as a component of any Disney Theme park.
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